外贸干货！外贸开发信模板之回盘 & 报价篇
外贸营销俱乐部 万人群
尊享外贸营销技巧，采购、干货等！
本次，将继续整理其它常用开发信模板，大家根据自己情况选用和调整……
还是那句话：
成功的单子可能千篇一律，但客户的需求总是各有不同。对于外贸新手来说，应该掌握的是【整合】以及【灵活】。
什么意思？
就是在每些模板上，即根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，这样能让自己在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升客户开发跟进工作的整体效率和效果。
回盘篇
1、一句式简单回盘邮件模板
2、精准式回盘模板
3、及模棱两可不详回盘模板
报价篇
1、范围报价模板
2、精准报价模板
3、报价单式报价模板
4、成本报价模板
回盘篇
Warm Tips:
对于一句式询价询盘的回复可以采取逆向抓住主动权的回复方式，先反问客户具体需求，了解清楚再报价！但是切记，巧妙的逆转话题in order to的妙用。
客户询盘：
I want to buy 200kgs, How much is this silicone?
I'm Alexandre, CEO of ***** company in France. We are specialized into promotional gifts and krafts.
For our clients, we are, interested in your Muti-function Bluetooth key finder as a promotional gift. We are looking for a strong business and cooperation into the long term business. Many clients are already interested in this product.
Here after jobs to quote:Qty =1300 units
Mass color: we need to have a pantone mass color
Printing: 1 logo printing on 1 side in 2 colors
Packaging: we have to offer into a cardboard packaging, black color/enclosed an example: this is a box with EVA foam (black color), die cut for the shape of the key finder +1 cardboard sleeve in 300gsm, black color, with printing logo full color on it, mat lamination.
Here enclosed some examples (EXAMPLES ONLY, just to show what we are talking about) Sample time + cost? Lead time for the job? Packing list info?
Please send us a detailed quote for this job,by filling in teh enquiry form enclosed.
I'm waiting for your complete answer.
回复询盘：
Dear Alexandre,
Very glad that you are interested in our Muti-function Blue-tooth keyfinder from Made-in-China.
Congratulation on you to find the right supplier,we are a leading professional manufacture of electronic gadgets in China.And this blue-tooth keyfinder is our best seller as a promotional gift in 2021.
Currently we have two designs, the mainly function is anti- lost, remote shutter, recording voice, location mapping.CV-F12 can be used to track multiple device with single app,which can only workable for Android and Apple System with 3 different languages--Chinese,English, and Spain. Another CE-F 10 is a simple blue-tooth finder which use to track device one by one. Dear Alexandre.Attached is our price list, pls confirm which one do you prefer to?
Abt your other requirements-
1.Mass color:we need to have a pantone mass color
---Yes, we can do it if your gty above 1k
2. Printing:1 logo printing on 1 side in 2 colors
---Yes, it's also ok, pls send the clean & big picture so that we can consult the logo charges for you.
3. Sample Time:1-2 days after getting your payment (Ps:here we use our own package at first) Sample charges: EXW 10usd/pcs Lead time for the job:15-25 days
Packing List information:300-352 pcs/carton, details pls check the attachment quotation list. If yours, pls confirm your details requirments at first so that we could calculate for you.
Any question welcome to contact me anytime.
1.Company Profile 的制作;2.公司名，地址，网址，公司简介;3.公司图片;4.样品间图片，产品图片;5.产品种类及具体详情;6.公司近3年内的销售额(有图表更佳);7.现有客户分布(有图表更佳);8.现主要客户(配客户logo更直观)（这个主要针对于大型零售商类似于众所周知的walmart等客户，如果是其它产品最好说哪个市场第一大，第二大客户即可，不便直接把客户公司名罗列出来，以免竞争对手挖客户）
Dear XXX,Tks for interesting our silicone on Alibaba!Here are our main categories as follows—1. Moldmaking Silicone2. Life Casting Silicone3. Pad Printing Silicone4. Electronic Potting Silicone5. Insoles Silicone6. Textile Coating Silicone
Attached is our company profile, any interests, more details information will be provided as per your request.
小贴士
回盘篇
1.外贸业务员这样回复询盘，转化率提升80%！2.当客户说 I Need a Better Price 时你可以使用的4个最佳回应3.收到询盘后必做的“四步”分析，能轻松提高订单转化效率！！
好处:1.这样一来可以回答客户的问题，二来也可以自然过渡你想要确认的东西；2.有些客户你跟他确认具体需求时客户就不是很配合，一直盯着价格问，这时候先发一个范围报价过去，可以试探他是否真的有下单的想法。
客户询盘：Hi, What is the price?ThsJim
回盘:Hello Jim,Tks a lot for interesting in our silicone.Here is price range for your reference—Condensation silicone: 6.28-12.88$/kgAddition cured Silicone: 9.88-19.88$/kg
Dear Jim, as we have thousands kinds silicone for different application, in order to recommend you the best suitable one, may I confirm some information with you as follows—1.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX2.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX3.XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXAs soon as confirm some information above, more details products specification as well quotation, shipment will be sent for your reference.Waiting for reply soon
一个完整的报价组成要素：
1．贸易商术语
2．价格
3．数量
4．付款方式
5．包装方式
6．运输方式
7．交期
9．报价有效期
10．汇率
附加：
海关编码
产品保质期
MOQ
Hi Jack,
Below is our best price for rtv-123
EXW xx$/kg basic on your qty=3000kg
Exchange Rate: 6.3(1USD=6.3RMB)
Package: 25kgs/drum, vacuumed packing
Expiring Time: 12 months storing in a dry & cool place under 25 Celsius degree.
Shipping Terms: By Sea.
Payment Terms: T/T 100% in advance
Delivery Time: Within 5 days after obtaining your bank receipt against the payment.
Price Validity: Within 20 days.
HS code: 39100000
Abt the shipping cost may I know your destination seaport pls? So that we can consult it for your reference.
Warm Tips:精准报价最好做成表格的形式一目了然；同时也非常直观的可以看出不同数量区间的价格对比。
Hi Jac,Belowing is our best price, pls check it.[sheet]Exchange Rate: 6.3(1USD=6.3RMB)Package: 25kgs/drum, vacuumed packingExpiring Time: 12 months storing in a dry&cool place under 25 Celsius degree.Shipping Terms: By Sea.Payment Terms: T/T 100%in advance.Delivery Time: Within 5 days after obtaining your bank receipt against the payment. Price Validity: Within 20 days.HS code: 39100000Abt the shipping cost, may I know your destination seaports pls? So that we can consult it your .
Dear Alexandre,
Tks for your inquiry from Made-in-hina.com，
I'm glad that you are interested in our Muti-function Bluetooth keyfinder.Congratulation on you to find the right supplier, we are a leading professional manufacture of electronic gadgets in China, and this keyfinder is our best seller in 2021.Currently we have two designs, the mainly function is anti-lost, remote shutter, recording voice, location mapping.1. CV-F12 can be used to track multiple device with single app, which can be workable for Android and Apple System with 3 diffrent languages—Chinese, English, and Spain.2. CV-F10 is a simple bluetooth finder which use to track device one by one.Attached is our price list, pls check &confirm it. which one do you like?Walting for your reply soon.Price lisa资源福利：在外贸营销俱乐部公众号菜单栏回复“报价单”，获取外贸高手分享的几十份常用报价单模板。
Dear Kim,Attached is Cost Quotation, pls check it.To be honest, we are keen to win this order, however, we have no margin to reduce this price again, and it's really a pretty reasonable price basic on such nice quality. And we can't debase our quality and profit to achieve your target price, sorry!Surely,as a good friend, personally I don't want to make you disappointed.So, I have two proposal for you—1.xxxxx2.xxxxxPls advise your idea about it, takes in advance!Sincerely &B.R[sheet 1]
2.成本报价法注意事项1)不要客户一询价就给成本报价；2)成本报价不要随便用,特别是此产品是你们公司的某种专利产品或技术机密的产品；3)工程造价的项目产品可以用；4)成本报价不用把所有价格组成项目罗列的十分清楚,只需要一个大概的组成部分即可,以避免被竞争对手获取而造成不必要的麻烦。
END
小贴士
报价篇
1.询盘报价篇 | 如何让你的报价专业又高效？附思路和方法2.询盘报价篇 | 懂吗？外贸业务员必须掌握的外贸报价4大方法，绝对经典！3.询盘报价篇 | 外贸报价的高级技巧：“实盘”与“虚盘”的实战经验！外贸业务员必学的外贸干货笔记！
以上文章来源于外贸营销俱乐部、贸课圈的综合梳理，仅供学习交流，如侵即删~
外贸营销俱乐部旨在帮助外贸人搭建外贸营销生态系统，现已汇聚了300多家各领域服务商，500多家物流商，500多家全国工厂资源，近20个外贸500人社群……
目前160，000+外贸人已关注加入我们
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