The report card is in - 68.336 billion yuan!｜683.36亿元！成绩单出炉
近日，记者从中国轻纺城建设管理委员会获悉，今年1至3月，中国轻纺城市场群实现成交额683.36亿元，同比增长11.99%，其中，面料市场实现成交额556.06亿元，同比增长12.38%。稳健发展的背后离不开经营户们不惧市场变化，紧跟时代潮流，全力以赴拼经济的活力与韧性。
A visit to the 4th floor of Zone 3, North Market revealed business owner Chen Haijuan preparing her part for the market’s newest online livestream, introducing its newest products for customers throughout China and the world. Chen, the head of Haifeng Woolen Fabrics, told reporters that in addition to recommending upcoming market-leading fabrics for the second half of the year, she hoped to introduce spot fabrics from her store to customers as well. With the pace of the textile industry increasing at breakneck speeds, increasing numbers of small-batch orders require constant and lightning-quick updates on product availability, driving Chen to focus greater attention on the “small order quick return” model, continuously innovating customer expansion channels, and tasting sweet victory as a result of her efforts - with numerous customers finding their way to her directly online, successfully placing no shortage of orders.
近日，在中国轻纺城北市场三区4楼，经营户陈海娟正在和主播香香进行直播前的准备工作，下午她将参加北市场组织的优质经营户新品发布会线上直播活动。陈海娟是“海丰呢绒”门市负责人，她告诉记者，参加这次直播活动除了推荐下半年的主推面料外，还想将门市的现货面料推给客户。“现在的纺织行业节奏太快了，基本都是小批量订单，同时客户还要求我们快速更新产品。”为此，陈海娟开始发力小单快返模式，并不断创新拓客渠道，而且从中尝到了甜头，有客户直接从线上找到她并成功下单。Business owners are keeping up with market trends, striving for quick returns with small orders, innovating the path forward through nimble adaptation and innovation throughout all areas of their trade. At the same time, market management continues to actively provide business owners with innovative channels and services in market facility expansion, both online and off, ensuring stable development throughout all facets of the process. Since the beginning of this year, North Market has actively organized business owners in participating in both domestic and international exhibitions, invited buyers to descend upon the market in droves for introduction and order facilitation events, and encouraged and educated business owners in the utilization of a myriad of digital marketing tools to assist them in expanding their market reach through multiple channels.
经营户紧跟市场潮流，发力小单快返，创新前行的同时，市场管理方也在积极为经营户创新拓市的渠道和服务，线上线下齐头并进，为市场的稳健发展保驾护航。今年以来，北市场积极组织经营户参加国内外展会，邀请采购商走进市场精准对接，同时鼓励引导经营户使用各种数字拓市工具，帮助经营户多渠道拓市。
Since the beginning of the year, China Textile City has actively and successfully implemented the strategy of “going out and bringing back,” vigorously promoting local business advancement through initiatives in “Keqiao fabrics woven throughout the world,” helping market merchants to enter key clothing industry clusters in Guangzhou, Zhengzhou, Dandong, and beyond. Through the organization of 23 investment activities, 23 market expansion events, and 2 new product launches, the district has also dramatically increased its involvement in endeavors and initiatives ranging from market+fashion, market+exhibition, market+digital, and more, driving the popularity and vitality of the market through a myriad of arenas, remarked Yu Jinran, a member of the Party Working Committee and Deputy Director of the China Textile City Construction Management Committee.今年以来，中国轻纺城积极实施“走出去”“引进来”战略，大力兴商隆市，启动实施“布行天下”计划，带领市场商户走进广州、郑州、丹东等服装产业集群地，举办了招商活动23场，隆市活动23场，新产品发布会2场。“我们还深化了市场+时尚、市场+展会、市场+数字等一系列活动，就是为了把市场的人气、活力带动起来。”中国轻纺城党工委委员、建管委副主任余锦然说。
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