Live streaming’s unifying effect continues｜柯桥直播电商产业，棒！

Recent data from relevant departments showed that the live streaming e-commerce base of China Textile City’s clothing market completed a total of 50 million worth of goods from January to May alone, with an upward trend and trajectory increasing each consecutive month - among them, May’s record-breaking 13 million yuan, and live streaming’s clear unifying effect region-wide throughout any number of e-commerce related industries.

近日，记者从有关部门获悉，中国轻纺城服装市场直播电商基地1至5月已完成商品交易总额5000万元，且每月呈上升趋势，其中5月总额破1300万元，直播电商产业集群效应初显。

Entering the e-commerce live streaming headquarters on the fourth floor, a visit to Shaoxing Shengxi Culture and Media Co., Ltd., resulted in immediate immersion in a host of “6-18” live Tiktok broadcasts, from “100 days’ sleep free trial,” “7 heavens sleep zone spring mattress,” and more, with hosts’ fervent introductions meeting with online customers’ equally enthusiastic response - and orders backstage piling up to the rafters.

走进位于服装市场四楼的直播电商基地的绍兴晟喜文化传媒有限公司，只见多个直播间里正在进行抖音“6·18”直播带货，“100天免费试睡”“7区静音弹簧”……现场，主播热情洋溢介绍着促销床垫，后台订单频频。

“We chose here in particular, early in March of this year, particularly because it features every category you can think of - so everyone can learn this new technique and grow together,” remarked Qin Jianhao, general manager of Shaoxing Shengxi Cultural Media, adding that the company has currently rented a total of 460 square meters comprising 4 live streaming rooms. Currently primarily focused on the sales and promotion of the world-renowned Sleemon bedding and furnishing, it has witnessed a staggering success and increase in live stream-related sales, with overall sales district-wide increasing 400% from April to May alone.

“我们是今年3月初来到这个直播基地的，选择这里是因为各品类聚焦在一起，大家可以一起学习成长。”绍兴晟喜文化传媒有限公司总经理秦建浩告诉记者，他们一共租了460平方米，目前有4个直播间。据了解，该公司主要是围绕“喜临门”家具类产品进行直播带货，这几个月来，直播效果日渐喜人，尤其是5月份销售额比4月增长400%。

A visit to the other side of the “base,” to the multiple live broadcast rooms of Aobang Technology, showed the dedicated stream for Suyun Canton Gauze hard at work, displaying a range of products for its consumers, while Wei Min, the general manager of Aobang, explained that the company employs a wide number of both online and offline methods for sales, for industries ranging from apparel printing, wholesale clothing fabrics, and customization, through a current total of 7 live streaming rooms and their own anchor team. A walk through the facility’s shipping area showed a staff buzzing like bees, measuring and preparing orders over a floor covered with express packages ready to be received - their total daily number at 500 and up.

在直播基地的另一边，“澳邦科技”的多个直播间内，精选的苏韵香云纱系列产品正通过主播的镜头展示在广大消费者面前。绍兴澳邦科技有限公司总经理魏民介绍，他们通过线上线下相结合的方式销售，涉及服装打版、服装面料批发、来料定制等业务，现在共有7个直播间，有自己的主播团队。记者跟随他来到发货区，只见工作人员正忙着复尺、贴单等，地上堆满了待发出的快递包裹，每日的发货包裹量超500个。

Since the e-commerce live streaming headquarters’ official opening in the market in April of this year, 34 officially-enrolled enterprises have relied on the platform, including three “monthly million” top benchmark stalwarts and 15 mid-level endeavors, primarily focusing on products with long and strong local histories, from fabrics and curtains, to textiles and home fabrics.

记者了解到，自今年4月中国轻纺城服装市场直播电商基地正式开园以来，签约的34家企业依托基地平台，已有月度百万级头部标杆电商企业3家，中腰部电商企业15家。入驻企业主要以窗帘、面料、服装、家纺等传统本土优势产业为主。

Since its inception, China Textile City’s live streaming base has actively promoted and facilitated the ever-deepening and increasingly expanding integration and development of e-commerce live streaming and Keqiao’s textile industry, creating a supply chain system for live streaming commerce and sales in curtains, window screens, home textiles, clothing, and more, producing results never seen before. And just like the technology that powers it, its limits know no bounds…　

中国轻纺城服装市场直播电商基地一直在积极推进电商直播与柯桥纺织产业的深度融合发展，打造面向终端销售窗帘窗纱、家纺服装直播供应链体系。