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The "Keqiao Twelve" makes the list!|全省首批!柯桥这个市集上榜!

柯桥传媒集团 柯桥发布 2023-10-12
Keqiao Twelve柯桥十二风雅集


A recent report from the Provincial Department of Culture and Tourism released the first batch of 100 key cultural and tourism markets to be cultivated across Zhejiang, with Keqiao’s "Twelve Exquisite Markets" making, adding yet another shining spot to Keqiao's already gleaming night time economy.

记者近日采访获悉,省文旅厅公布100个全省首批重点培育文旅市集,“柯桥十二风雅集”榜上有名,成为柯桥夜经济的一抹亮色。




Keqiao Twelve
( 柯桥十二风雅集 )


Keqiao’s "Twelve Exquisite Markets" mark a distinct continuation of the "Twelve-Month Markets" already in place, in concert with the the "Twelve Exquisite Affairs" of Southern Yangtze Delta as its experiential theme, "Twelve National Colors" as the visual element, and the "Twelve Flower Festivals" as the online viral component, the combination has seen a series of activities already organized in creation of a model market showcasing Song Dynasty culture for guests from near and far.

据悉,“柯桥十二风雅集”是今年我区在延续“十二月市集”的基础上,创新推出的特色市集。通过将江南十二雅事作为体验主线,十二国色作为视觉主线,十二花朝作为打卡主线进行系列活动串联,全力打造宋韵文化市集典范。




Keqiao Twelve
( 柯桥十二风雅集 )


"Every month of the year sees the creation and premier of a new and innovative market, each bringing together artisans who love life as much as they adhere to their ideals, as well as enthusiasts of interesting items abound, cultural innovators, and music lovers alike - at the same time giving rise to the 'Keqiao Night Mooring' series of events, featuring a myriad of night time markets, ancient-style night tours, themed tea parties, and more, bringing vitality to the ancient town's night time economy," remarked Keqiao Ancient Town’s relevant spokesperson. This summer, relevant organizations and organizers have introduced the "Dili Ancient Market" brand, featuring a one-of-a-kind merger of "Chinese-style aesthetics + nighttime markets," relying on four major components to create an experience unlike any other - "Night Mooring in Keqiao, Flowing Melodies, Evening’s Elegant Rest, and A Midsummer Evening’s Banquet," to present six new settings for merriment and revelry, seamlessly combining intangible cultural heritage inheritance, children’s games and activities,, and rich, robust rural markets.

“一年十二月,月月有市集,场场不相同,集结了一批热爱生活、怀揣理想的民艺从业者、趣物分享者、文创开发者、音乐爱好者。因此也衍生出了‘柯桥夜泊’活动品牌,潮玩夜市、古风夜游、主题茶会等多种环节点亮了古镇夜经济。”柯桥古镇相关负责人说,今年夏天,他们还推出了以“国风美学+夜间市集”为特色的“笛里故市”市集品牌,依托“夜泊柯桥、流光曲调、晚风雅憩、仲夏夜宴”四大区块,呈现非遗传承、童玩造趣、富农市集等六大新场景。



Keqiao Twelve
( 柯桥十二风雅集 )


Continually gathering momentum through tourism and leisure, adding value through commerce, and focusing on culture, the organic combination and mutual strengthening of culture, commerce, and tourism have been continuously promoted, driving the sustainable development of the market as a whole. According to official statistics, January to August this year alone saw Keqiao Ancient Town attract more than 3.3 million visitors, a year-on-year increase of 135.71%, with street merchants reaching a total revenue of approximately 40 million yuan.

以旅聚势,以商增值,以文为本,通过文商旅三者的有机结合、相辅相成,不断推动市集可持续发展。据统计,今年1至8月,柯桥古镇共吸引游客330余万人次,同比增长135.71%,街区商户实现营业收入约4000万元。





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人人讲安全  个个会应急

编辑:柯桥传媒集团

翻译:绍兴文理学院外国语学院终审:柯桥区委宣传部

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