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Keqiao shines in the fashion capital|“纺都之花”绽放时尚之都

柯桥传媒集团 柯桥发布 2023-10-12
米兰时装周“柯桥日”系列活动
Recent days saw the eagerly-awaited "Keqiao Day" series of events unfold during this year’s Milan Fashion Week, going off without a hitch in Italy’s world-renowned Isimbardi Palace in Milan, marking the first time Keqiao has been included in the official schedule arguably the world’s greatest fashion event. In addition to the "Keqiao Excellence" exhibition, four outstanding Chinese and Italian designers jointly presented the "Keqiao Excellence Show," allowing "Textile City" to shine a new beacon on the world's top fashion platform, and usher in a new chapter of international fashion and textile collaboration between the fabric of Keqiao, and the world-renowned fashion of Milan.

近日,米兰时装周“柯桥日”系列活动在意大利米兰伊辛巴尔迪宫成功举办,这是柯桥首次入选米兰时装周官方日程。除了“柯桥卓越展”,当晚,4位中意优秀设计师还联袂打造了一场“柯桥卓越秀”,“纺都之花”在世界顶尖时尚平台绽放,掀开了“柯桥面料”与“米兰时装”合作新华章。




Milan Fashion Week, one of the four major global fashion weeks of the world, has always been a focal point of the fashion industry, with this year’s "Keqiao Day" revolving around the theme of "Continuous Research Co-Creates a Better Future," unfolding in the internationally renowned Isimbardi Palace, an architectural masterpiece blending history, nature, and art, witnessing countless legendary tales of fashion throughout its storied history - as this chapter welcomed Keqiao to its folds.

米兰时装周,作为全球四大时装周之一,一直以来都是时尚界的瞩目焦点。米兰时装周“柯桥日”以“持续研究,共创美好未来”为主题展开,在伊辛巴尔迪宫这座融合历史、自然、艺术并见证无数传奇时尚故事的建筑里,柯桥迎来了它在国际四大时装周上的首次亮相。


Essentially a "soft architecture" we carry and wear, fashion and fabric is the foundation on which its towers are constructed, serving as the cornerstone of the designers' dreams who see its skylines emerge in reality. Drawing inspiration from Keqiao itself, "Keqiao Excellence Exhibition’s" chief curator combined the area’s rich culture and picturesque scenery to create an immersive experience for guests from all four corners of the globe, through a combination of static and dynamic elements symbiotically creating an experience never before witnessed on the international stage. Ten high-quality enterprises, including "Dashu Textile," "Langbeni Textile," "Yisha Textile," and "Meishangmei Textile," played key roles, exemplifying the core competitiveness of Keqiao fabrics through their one of a kind craftsmanship, styles, and creativity, while demonstrating the diversity and vitality of the Chinese clothing industry at every turn - and through every stitch.

时装是一栋栋随身携带的“软建筑”,面料就是“软建筑”的材料,也是设计师筑梦的基石。“柯桥卓越展”策展总顾问以柯桥这座人文荟萃、风光迤逦的江南水乡为灵感,通过静态与动态结合的形式,让来自世界各地的嘉宾“沉浸式”体验柯桥魅力。“大树纺织”“朗贝尼纺织”“懿纱纺织”“美尚美纺织”等10家优质企业参展,他们以各自独特的工艺、风格与创意,体现了柯桥面料的核心竞争力,也展示了中国服装产业的多样性和活力。






Yet another highlight of "Keqiao Day," the cross-border "Keqiao Excellence Show" featured four designers from China and Italy combined: the renowned Italian designer Alberto Zambelli, Angelo Cruciani, and Chinese local designers Ling Yali and Qi Bin, all of whom gathered in Keqiao, visiting local fabric enterprises, engaging in in-depth discussions, and spending several months in rapt in meticulous preparation. Together with six local fabric enterprises, the dual-nation team successfully integrated traditional Chinese culture with modern design, seamlessly integrating international trends, new fabric designs, and market demands to jointly innovate and create the myriad of pieces on display at this year’s proceedings.

“柯桥日”另一重头戏是跨越国度的“柯桥卓越秀”。由意大利知名设计师AlbertoZambelli、Angelo Cruciani和中国本土设计师凌雅丽、齐斌4位设计师联合发布。前期设计师们齐聚柯桥,走访面料企业,与企业深入交流,经几个月的认真准备,设计师们与6家面料企业以中国文化结合现代设计,围绕国际新潮流、面料新设计、市场新需求,共同创新,携手完成此次秀演作品。


"In collaboration and constant communication with Keqiao fabric suppliers, ALWAYS LANG incorporated the concept of future fashion by using local filling and stitching techniques, with the powerful vitality of giant, crashing waves serving as the core concept," said Qi Bin, designer of the "Weft-Warp Program" in Keqiao, as he presented his brand ALWAYS LANG's latest collection "Surging Waves" during this year’s "Keqiao Excellence Show," with the collection employing only the most premium materials in silk and wool, bringing a goddess-like white theme to life, showcasing the endless elegance and mystery that exemplifies Keqiao, China, and the mastery of those raised in their histories.

“在与柯桥面料商的沟通协作中,ALWAYSLANG通过填充与绗线工艺,以强大生命力的巨浪为核心概念,将未来的时尚理念融入其中。”柯桥“经纬计划”设计师齐斌在“柯桥卓越秀”秀场发布了个人品牌ALWAYS LANG最新系列“惊涛骇浪”,该系列选用真丝和羊毛等高级材料,以女神般的白色系为主题,展现了无尽的优雅和神秘。


柯桥日


This year’s debut at Milan Fashion Week represents the official recognition of Keqiao fabrics by the Italian fashion world, known for its demand for perfection and the peak of luxury quality and design. Through bold, clear steps toward internationalization, Keqiao has established a unique combination of high-end positioning, industrialization, and fashion, resulting in its newly-minted position in Milan Fashion Week history, while November of this year will see Keqiao host the annual meeting of the 2023 International Textile Federation, the 6th World Fabric Merchant Conference, and Keqiao Fashion Week, sparing no effort in aligning the district’s local textile and apparel industry with international standards and continuing its relentless and exponentially successful campaign to further strengthen the area’s reputation as "Fashionable Keqiao" - and a spot amongst the top fashion capitals of the world.

米兰时装周的“初次亮相”,代表以奢华品质著称的意式时尚对柯桥面料的认可,柯桥迈开了向国际化、高端化、产业化、时尚化进军的坚实步履。今年11月,柯桥还将承办2023国际纺联年会、第六届世界布商大会与柯桥时尚周,全力推动本土纺织服装产业与国际接轨,持续擦亮“时尚柯桥”城市名片。



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图片:徐晔

编辑:柯桥传媒集团

翻译:绍兴文理学院外国语学院终审:柯桥区委宣传部

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